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GitLab
GitLab Lead Customer Advocacy Manager Recruitment 2026: Apply Online
Lead Customer Advocacy Manager, APJ
Experience Required
Experienced in enterprise technology or SaaS customer advocacy and marketing
Salary / Package
Competitive & Market Standard with Equity Compensation
Work Mode
Remote
Openings
1
Job Overview
As the Customer Advocacy Lead for APJ at GitLab, you will celebrate our customers and spotlight their achievements, turning GitLab’s most successful customers into visible, influential champions. You will identify and activate advocates and their stories that showcase customer outcomes, support pipeline and revenue goals, and deepen trust in GitLab across Asia Pacific and Japan.
Reporting into the growth marketing organization, you will own the day-to-day development and delivery of customer advocacy initiatives in close partnership with APJ sales, marketing, and global teams. You will build trusted customer relationships, identify stories and advocates, and connect the right customers to references, campaigns, events, and executive engagements.
- Own the APJ customer story, reference and proof library, and associated pipeline.
- Build and nurture relationships with customer advocates, including senior stakeholders.
- Manage the customer advocacy lifecycle: identify, recruit, and maintain mutually valuable relationships.
- Bring the voice of the customer into GitLab’s narratives, campaigns, and go-to-market plans.
- Partner with regional and global sales, marketing, customer success, and product teams.
Key Job Details
| Company Name | GitLab |
| Job Role | Lead Customer Advocacy Manager, APJ |
| Experience | Experienced in enterprise technology or SaaS customer advocacy and marketing |
| Salary Range | Competitive & Market Standard with Equity Compensation |
| Job Type | Remote |
| Work Mode | Remote |
| Openings | 1 |
| Job Location | Asia Pacific and Japan (APJ) / Remote |
Key Responsibilities
- Own the APJ customer story, reference and proof library, and associated pipeline.
- Build and nurture relationships with customer advocates, including senior stakeholders, and identify opportunities for references, case studies, events, and thought leadership.
- Manage the customer advocacy lifecycle: identify and recruit advocates, understand their goals, coordinate participation, and maintain mutually valuable relationships over time.
- Bring the voice of the customer into GitLab’s narratives, campaigns, and go-to-market plans by working with internal stakeholders to develop and amplify customer stories.
- Partner with regional and global sales, marketing, customer success, and product teams to align advocacy initiatives with pipeline, expansion, and retention priorities.
- Define and track program measures, such as advocacy participation, reference fulfillment, pipeline influence, and customer-story impact.
- Prioritize and coordinate advocacy requests that support strategic global and regional initiatives.
- Adapt engagement and storytelling approaches to APJ’s varied markets and customer contexts.
- Continuously improve programs, content formats, and engagement models using customer feedback and program data.
Requirements & Qualifications
- Experience building or delivering customer advocacy, customer marketing, customer reference, or related customer story programs in enterprise technology or SaaS.
- Strong history of creating impactful customer stories and proof, with an advanced understanding of the customer reference lifecycle.
- A track record coordinating across multiple markets, with an understanding of considerations for serving APJ customers.
- Strong cross-functional collaboration skills and the ability to influence stakeholders without direct authority.
- Excellent communication and relationship-building skills to engage confidently with executive stakeholders.
- Strong program management skills to prioritize competing requests and deliver reliably in a changing environment.
- Ability to work autonomously and asynchronously in a fully remote environment.
- Comfort defining and reporting on program performance tied to regional objectives.
Required Skills
- Customer Advocacy & Marketing
- Customer Reference Management
- Cross-functional Leadership
- Program Management
- Executive Communication
- Enterprise SaaS Knowledge
- APJ Market Understanding
- Data-driven Reporting
About GitLab
GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100 trust GitLab to ship better, more secure software faster.
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Frequently Asked Questions
Q: What is the primary role of the Lead Customer Advocacy Manager, APJ at GitLab?
A: The role involves owning the APJ customer story, reference and proof library, building trusted customer relationships, and turning successful customers into visible champions to support pipeline and revenue goals.
Q: Is this position remote?
A: Yes, GitLab hires globally in a fully remote environment, though this specific role focuses on the Asia Pacific and Japan (APJ) region.
Q: What experience is required for this role?
A: Candidates should have experience building or delivering customer advocacy, customer marketing, or customer reference programs in enterprise technology or SaaS.
Q: What benefits does GitLab offer to its team members?
A: GitLab offers flexible paid time off, equity compensation and employee stock purchase plans, growth and development funds, parental leave, and comprehensive health and wellness benefits.
Q: How can I apply for this position?
A: You can apply online through the official GitLab careers portal by submitting your resume and completing the online application form.
Disclaimer: This job post is prepared by collecting data from the official career page of GitLab. We are not direct recruiters or representatives. Candidates should carefully review the requirements and policies on the company’s portal before initiating an application.