FABINDIA LIMITED Regional Marketing Manager Recruitment 2026: Apply Online for 1 Vacancies

The Regional Marketing Manager will be responsible for leading and executing regional marketing strategies to enhance brand visibility, drive customer acquisition, and increase store footfall through targeted hyperlocal activities. This pivotal role serves as the primary bridge between the brand and marketing teams and the retail stores, ensuring that national campaigns are effectively localized and that stores receive robust strategic and operational marketing support. The position will oversee regional campaigns across various offline channels, with a significant focus on Outdoor Marketing (OOH), Cinema advertising, and local activations and events. This role demands strong coordination skills across multiple internal and external stakeholders. Internally, the role requires close collaboration with:

• Vertical | Brand Team: Working with the Brand Team and Social Media Team to ensure cohesive brand messaging and campaign alignment.
• Department | Brand & Marketing: Liaising with the Creative & Copy Team, Visual Merchandising & Public Relations, and Digital Marketing teams to develop and execute marketing materials and strategies.
• Company | Markets & Projects Team: Maintaining regular updates on existing stores across brands and new store openings, and aligning on strategic plans for each region.
• Company | Markets & Product/Services Teams: Gaining a deeper understanding of Products/Services and store catchments to tailor marketing efforts.
• Company | Legal, Finance, Commercial & Audit: Ensuring smooth functioning of projects and partnerships through necessary approvals and compliance.

Externally, the role involves coordination with:

• Partners & Collaborators: Engaging with external partners and collaborators as needed to execute campaigns and initiatives.

Key Responsibilities include:

• Developing and implementing comprehensive regional marketing plans that align with overall brand and business objectives.
• Identifying regional customer insights, market trends, and competitive opportunities to create effective localized marketing plans.
• Partnering closely with Market teams to understand specific business needs and drive store-level growth initiatives, including strategic planning.
• Providing support for store launches, seasonal campaigns, promotional periods, and key sales events.
• Serving as the primary point of contact within the Brand and Marketing department for all regional activations.
• Working closely with creative teams to ensure timely alignment and delivery of marketing assets.
• Planning and managing all outdoor advertising initiatives in consultation with Market Teams.
• Collaborating with agencies and vendors to negotiate placements and ensure timely execution of campaigns.
• Managing partnerships with malls, local organizations, and brand partners to enhance regional presence.
• Driving experiential marketing initiatives designed to strengthen customer connection with the brand.
• Tracking, reporting, and analyzing the effectiveness of deployed campaigns to optimize future strategies.

Experience and Qualifications:

• Minimum of 5 years of experience in Retail & Regional Brand Marketing.
• Previous work experience in established Fashion, Apparel, or Lifestyle Brands will be a significant advantage.
• Proven experience in handling Traditional media, Events, and Store marketing.
• Strong Reporting, Data Management, and Analytics Skills, particularly with Excel/Google Sheets and PowerPoint/Google Slides.
• Experience working across multiple regions is preferred.
• Educational Qualification: Bachelor’s or Master’s degree in Business Administration or a related field.

Knowledge and Skills:

• Strong understanding of regional and retail marketing principles.
• Experience in OOH, cinema, and Traditional media planning and execution.
• Excellent project management and execution skills.
• Ability to develop and implement localized marketing strategies.
• Strong communication and stakeholder management capabilities.
• Analytical mindset with a data-driven decision-making approach.
• Creative thinking coupled with a strong execution orientation.

Company Name	FABINDIA LIMITED
Job Role	Regional Marketing Manager
Experience	5+ Years
Salary Range
Job Type	Full-time
Work Mode	On-site
Openings	1
Job Location	India

FABINDIA LIMITED is a well-known Indian lifestyle brand that promotes traditional Indian crafts and textiles. It is committed to preserving and promoting Indian handicrafts and provides employment to artisans across the country. The company offers a wide range of products including apparel, home furnishings, and personal care items, all inspired by Indian heritage and craftsmanship.