⏳ Last Date to Apply: Not Mentioned
Rituals (B Corp™) Area Manager, UAE Recruitment 2026: Apply Online
Area Manager, UAE
Job Overview
Rituals is entering an exciting new phase in the Middle East region. Starting in 2026, the brand has initiated a strategic transition from a franchise model to a new Joint Venture. This pivotal step strengthens Rituals’ long-term commitment to the region and enables the further development of its omnichannel brand with a robust local presence. To support this growth, Rituals is seeking a highly motivated and people-focused Area Manager for the UAE.
Reporting directly to the Head of Retail or Retail Operations Manager, the Area Manager will be responsible for leading, coaching, and developing multiple retail stores (typically managing 10-12 Shop Managers) within an assigned territory. The primary focus of this role is to ensure strong commercial performance, achieve business targets, maintain operational excellence, and uphold the brand’s high standards. By inspiring teams and optimizing store operations, the Area Manager will deliver a consistent, high-quality customer ‘Feel Good Experience’ across all locations.
- Manage the realization and implementation of the retail strategy and annual plans across stores.
- Translate commercial targets into actionable plans per store to drive sales and KPI performance.
- Coach, inspire, and develop store teams to foster a winning, customer-centric culture.
- Ensure operational excellence in store processes, systems, and health & safety compliance.
Key Job Details
| Company Name | Rituals (B Corp™) |
| Job Role | Area Manager, UAE |
| Experience | At least 5 years of relevant experience in retail or hospitality |
| Salary Range | Competitive Market Salary |
| Job Type | Full-time |
| Work Mode | On-site / Field-based |
| Openings | Multiple |
| Job Location | United Arab Emirates (UAE) |
Key Responsibilities
- Manage the realization and implementation of the strategy and annual plan across assigned stores, monitoring and adjusting where necessary.
- Execute programs and the commercial cycle according to global brand guidelines.
- Manage targets and budgets for the area, monitoring performance in alignment with business needs and available resources.
- Translate targets into concrete action plans per store to drive sales and KPI performance.
- Approve and monitor staffing plans aligned with productivity targets and employee wellbeing.
- Be present in the field, visiting every store once a month or more according to store and team needs.
- Drive operational excellence in store processes and systems.
- Regularly review health and safety reports from stores and provide feedback to the Head of Retail or Retail Operations Manager.
- Lead, inspire, and foster cooperation between colleagues within the area.
- Hire and retain a diverse, talented team that represents Rituals’ FOAM values.
- Coach on the shop floor, inspiring continuous improvement in the Feel Good Experience.
- Ensure new employees in the area are successfully and consistently onboarded.
- Manage employee wellbeing and absenteeism professionally.
- Drive team participation in product, sales, operational, and leadership trainings.
- Have effective conversations with Shop Managers about their performance and individual development.
- Anticipate non-performers and manage succession planning for talents in the area.
- Act as a brand ambassador and FOAM role model.
- Cascade and filter information effectively from central/local head office to store management.
- Be a change agent; drive central/local transformation programs to optimize store performance.
Requirements & Qualifications
- At least five years of relevant experience within the retail or hospitality industry.
- Minimum of a Bachelor’s Degree or equivalent in an appropriate subject.
- Fluency in English is required; knowledge of other languages is an advantage.
- Strong leadership skills with a focus on people development and coaching.
- Proven track record of driving commercial performance and managing retail KPIs.
Required Skills
- Effective Communication: Developing and delivering communication that meets the unique needs of different audiences.
- Accountability: Holding self and others accountable to meet commitments.
- Engagement Drive: Creating a motivating climate where people help the organization reach its objectives.
- Planning & Alignment: Planning and prioritizing work to meet commitments aligned with organizational goals.
- Team Building: Building strong teams that apply diverse skills and perspectives to achieve common goals.
- Financial Acumen: Interpreting and applying key financial indicators to make better business decisions.
- Customer Focus: Building strong customer relationships and delivering customer-centric solutions.
- Directing Work: Providing direction, delegating, and removing obstacles to get work done.
About Rituals (B Corp™)
Rituals is a global brand dedicated to sustainable and personal wellbeing in the beauty and luxury industry. As a certified B Corp™, Rituals is committed to balancing performance with purpose, ensuring social and environmental responsibility. Starting in 2026, Rituals is transitioning to a Joint Venture model in the UAE to further strengthen its omnichannel presence and deliver its signature ‘Feel Good Experience’ to customers across the region.
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