⏳ Last Date to Apply: Not Specified
Airbnb Senior Social Media Associate Recruitment 2026: Apply Online
Senior Social Media Associate
Job Overview
Airbnb is looking for an experienced and highly motivated Senior Social Media Associate to join its dynamic Channel Communications team in India. Founded in 2007, Airbnb has revolutionized the travel industry by connecting millions of hosts and guests worldwide. Today, the platform boasts over 5 million hosts who have welcomed more than 2 billion guest arrivals across almost every country on the globe. As Airbnb continues to expand its footprint, maintaining a positive brand reputation and engaging authentically with its community remains a top priority.
The Channel Communications team is responsible for driving positive conversations, managing brand buzz, and protecting Airbnb’s reputation across various social media channels. The team is expanding its presence in India, combining always-on reputation protection with channel growth, social listening, and localized insights for one of Airbnb’s fastest-growing markets. This role is a unique blend of core Social Rapid Response coverage and strategic support for Airbnb’s India social presence.
As a Senior Social Media Associate, you will partner closely with the India Social Lead to monitor, analyze, and respond to conversations happening online. The ideal candidate is a social native who thrives in fast-paced environments, possesses exceptional communication skills, and has a proven track record of managing high-stakes social media crises. You will be responsible for turning social listening data into actionable insights, drafting compelling copy, and ensuring brand hygiene across all official channels during APAC hours.
- Strategic Social Listening: Monitor emergent issues across social media channels and proactively highlight potential risks to leadership.
- Insight Generation: Translate complex social listening data into clear, written reports and deep dives for marketing, communications, and regional stakeholders.
- Publishing & Engagement: Provide publishing support for @airbnbindia, including scheduling, copy QA, and community engagement during campaign moments.
- Crisis Management: Support the team with the management of sensitive, high-risk reactive and proactive communications on Airbnb’s social media channels.
- Cross-Functional Collaboration: Work closely with Community Support, Trust Operations, Policy, Regulatory, and Corporate Communications teams to resolve escalations.
Key Job Details
| Company Name | Airbnb |
| Job Role | Senior Social Media Associate |
| Experience | 4-9 years |
| Salary Range | Competitive (Based on experience) |
| Job Type | Full-time |
| Work Mode | Shift-based (Sunday to Thursday OR Tuesday to Saturday) |
| Openings | Not Disclosed |
| Job Location | India |
Key Responsibilities
- Monitor emergent issues and trending conversations across social media channels.
- Provide status updates on escalating online issues to team leads and stakeholders.
- Own day-to-day social listening for the India market, tracking competitive and cultural conversations.
- Synthesize social listening themes into regular recaps and ad hoc deep dives.
- Provide publishing support for @airbnbindia, including scheduling, copy QA, and channel hygiene.
- Support community engagement on campaign moments, including comment responses and sentiment tracking.
- Draft copy and publish content across different social media channels.
- Act as the key Point of Contact (POC) for publishing, engaging, and accepting brand collaborations during APAC hours.
- Assist with developing playbooks and guidance on social media best practices.
- Gather and analyze data for reporting, deep dives, performance insights, and quality assurance.
- Support local APAC teams with reputational flagging and crisis management.
Requirements & Qualifications
- Minimum of 4 to 9 years of experience working on social media-related projects in a fast-paced environment.
- Proven experience in multi-channel issues and crisis management.
- Deep working knowledge of the Indian social media landscape and cultural conversations.
- Hands-on experience publishing and engaging on Instagram, including Reels and Stories.
- Experience translating social listening data into written insights for non-social stakeholders.
- Strong organizational skills, attention to detail, and ability to work with minimal supervision.
- Excellent verbal and written communication skills in English; proficiency in Hindi or other Indian languages is highly preferred.
- Experience with Sprinklr is required; experience with internal CRM tools is a plus.
- Ability to work weekend days, public holidays, and evening shifts as required by business needs.
Required Skills
- Social Media Monitoring & Listening
- Crisis Communications & Rapid Response
- Copywriting & Content Publishing
- Data Analysis & Insight Reporting
- Sprinklr & Social Media Management Tools
- Cross-Functional Collaboration
- Community Management & Engagement
- Attention to Detail & Operational Excellence
About Airbnb
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. Airbnb is committed to fostering a diverse, inclusive, and creative work environment where everyone can belong.
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