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Airtable Senior Social Media Manager Recruitment 2026: Apply Online
Senior Social Media Manager
Job Overview
About Airtable
Airtable is a revolutionary no-code app platform that empowers individuals and teams to build custom workflows and accelerate business processes. It’s designed for the people closest to the work, enabling them to create solutions without extensive coding knowledge. Over 500,000 organizations, including 80% of the Fortune 100, trust Airtable to transform their operations. The company fosters a culture of innovation, collaboration, and diversity, striving to create an inclusive environment where everyone can thrive.
The Role: Senior Social Media Manager
Airtable is seeking a highly skilled and proactive Senior Social Media Manager to lead and elevate its social media presence across key platforms including LinkedIn, Instagram, TikTok, and X. This is a critical role focused on architecting a comprehensive social strategy that not only engages target audiences but also reflects the distinct dynamics of each platform. The successful candidate will inherit a program with existing momentum and be responsible for driving it to new heights.
Key Responsibilities
- Strategy Architecture: Design and own a cohesive social media strategy with a clear point of view. Develop channel-specific approaches tailored to platforms like LinkedIn, X, TikTok, YouTube, Reddit, and emerging channels. Define and evolve the strategic framework governing content priorities, platform investment, brand voice, and posting cadence.
- AI Integration: Build and iterate on AI-powered workflows to enhance efficiency in social media tasks, such as content research, drafting, and performance analysis. Maintain AI fluency, staying abreast of tool advancements and integrating them into Airtable’s social media presence, particularly within the AI conversation on social platforms.
- Content Creation & Execution: Write compelling, platform-native copy that drives engagement and sounds authentic. Proactively develop and refine AI workflows to streamline the social workstream. Plan, create, schedule, and publish high-quality content (copy, video, images, stories, reels) across all social channels, ensuring brand consistency while adapting to platform contexts. Own the social content calendar end-to-end.
- On-Camera Presence: Serve as a confident and natural on-camera talent, representing Airtable in short-form videos, demos, commentary, or thought leadership content.
- Community Engagement: Actively engage with followers, respond to comments and direct messages, and moderate conversations to foster a strong sense of community and build brand trust.
- Collaboration: Work closely with Brand, Product Marketing (PMM), Content, and Events teams, as well as agency partners, to develop integrated narratives adapted for each social channel. Collaborate with performance marketing on paid social initiatives to support traffic and conversion goals.
- Analytics & Optimization: Track, analyze, and report on key performance metrics (KPIs) on a weekly and monthly basis. Utilize data-driven insights to refine content strategies, A/B test various elements (formats, posting times, engagement tactics), and continuously improve platform performance.
Who We Are Looking For
- Experience: 5-7 years of professional experience in social media marketing, with a strong preference for candidates from fast-paced, high-growth B2B or tech environments.
- Strategic Acumen: A proven ability to develop overarching social strategies with distinct, channel-specific approaches.
- Proactive & Curious Mindset: A genuine passion for the social media space, with a consistent habit of tracking industry shifts, competitors, and cultural moments.
- AI Enthusiast: Deep curiosity and a hands-on, experimental approach to AI. Demonstrated ability to incorporate AI tools into workflows to enhance output.
- On-Camera Confidence: Comfortable and adept at presenting ideas and appearing on camera without extensive production support.
- Content Skills: Exceptional copywriting, visual storytelling, and content production skills across various formats.
- Tool Proficiency: Proficient in social media management tools (e.g., Hootsuite, Sprout Social, Later) and analytics platforms (e.g., Meta Business Suite, LinkedIn Insights, Google Analytics).
- Organizational Skills: Excellent organizational and communication skills, with the ability to manage multiple workstreams while maintaining strategic clarity.
What Airtable Offers
- Contract Duration: 12 months
- Start Date: As Soon As Possible (ASAP)
- Work Schedule: 40 hours per week
- Location: Fully Remote within the United States
- Compensation: Hourly rate between $100 – $120 USD
- EEO Commitment: Airtable is an equal opportunity employer committed to diversity and inclusion.
- Benefits: While specific benefits for contract roles may vary, Airtable offers a dynamic work environment and the opportunity to work with cutting-edge technology.
This role offers a unique opportunity to shape the social voice of a leading tech innovator and leverage AI to redefine social media marketing strategies.
Key Job Details
| Company Name | Airtable |
| Job Role | Senior Social Media Manager |
| Experience | 5-7 years |
| Salary Range | $100 – $120 USD per hour |
| Job Type | Private |
| Work Mode | Remote |
| Openings | |
| Job Location | Remote (United States) |
Key Responsibilities
- Design and own an overarching social media strategy with a clear point of view.
- Develop channel-specific approaches for platforms like LinkedIn, X, TikTok, YouTube, Reddit, and emerging platforms.
- Define the strategic framework for content priorities, platform investment, voice, and cadence.
- Build and iterate on AI-powered workflows to optimize social media tasks.
- Write platform-native copy that earns engagement and sounds human.
- Stay ahead of AI and tech trends, translating them into social narratives.
- Find insights from analytics and trends to create always-on content pillars.
- Identify and monitor KPIs and success metrics per platform.
- Collaborate with Marketing, Creative, Events, and agency partners.
- Plan, create, schedule, and publish high-quality content across all social channels.
- Own the social content calendar end-to-end.
- Show up on camera as a confident talent representing Airtable.
- Engage actively with followers, respond to comments and DMs, and moderate conversations.
- Collaborate with performance marketing on paid social media campaigns.
- Track, analyze, and report on key performance metrics weekly and monthly.
- Use data to drive ongoing content optimization and strategic refinement.
- A/B test content formats, posting times, and engagement tactics.
Requirements & Qualifications
- 5–7 years of professional experience in social media marketing.
- Experience in a fast-paced, high-growth B2B or tech environment is ideal.
- Proven ability to develop overarching social strategies with differentiated, channel-specific approaches.
- Deeply curious about and experimental with AI, incorporating AI tools into workflows.
- Comfortable and confident on camera.
- Strong copywriting, visual storytelling, and content production skills across formats.
- Proficient in social media management tools (e.g., Hootsuite, Sprout Social, Later).
- Proficient in analytics platforms (e.g., Meta Business Suite, LinkedIn Insights, Google Analytics).
- Excellent organizational and communication skills.
- Ability to manage multiple workstreams without losing strategic clarity.
Required Skills
- Social Media Strategy Development
- Content Creation (Copywriting, Video, Images)
- Platform-Specific Content Optimization (LinkedIn, X, TikTok, etc.)
- AI Workflow Development & Integration
- Community Management & Engagement
- Social Media Analytics & Reporting
- Performance Marketing Collaboration
- On-Camera Presentation
- Trend Analysis (AI, Tech, Cultural)
- Project Management
- Cross-functional Collaboration
About Airtable
Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. More than 500,000 organizations, including 80% of the Fortune 100, rely on Airtable to transform how work gets done.
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